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MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.

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Messaging Channels

CMO embracing GenAI Marketing – a boost to A2P?

A new study shows CMOs are planning $10M+ in annual GenAI investments with WhatsApp and RCS at the cntre of strategies, leaving SMS facing pressure to evolve. With rich, personalized experiences becoming standard, CPaaS providers must adapt quickly, focusing on ROI, trust, and innovation. Dario Betti explores how MEF Members…
Content & Advertising

Apple Opens App Store to Competitors in EU Amid Regulatory Pressure

Apple is opening its App Store to competitors in the EU, allowing third-party app stores and alternative payment systems. Announced on June 26 2025, the move is driven by the EU’s Digital Markets Act, aims to avoid escalating fines and foster competition. It offers developers more freedom and potentially lower…
Messaging Channels

Monetisation Strategies: X and Telegram in the Era of AI Messaging

AI is transforming messaging—and the $300 million xAI–Telegram deal is the clearest sign yet. As platforms like Telegram and X pivot to AI-driven monetisation, the lines between chat, commerce, and content are blurring fast. MEF CEO Dario Betti explores how this landmark partnership could reshape the mobile ecosystem, and why…
Anti-fraud

UAE Central Bank Stops SMS OTP – Next Steps for the Industry

Last month the UAE Central Bank has mandated the end of SMS and email OTPs for financial services by March 2026 – joining a global regulatory shift toward phishing-resistant authentication. Director of Programmes Nick Rossman explores how the move reshapes digital identity strategy across banking, telecom, and CPaaS sectors, pushing…

Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.

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