MEF Leadership Forum Canada 2025
The MEF Leadership Forum Canada 2025 is the premier gathering of telecom leaders, enterprise innovators, and policymakers shaping the future of mobile communications in Canada. This one-day event in Toronto will bring together industry visionaries for bold discussions on the changing political landscape, business messaging, fraud prevention, and the regulatory and political challenges ahead.
Register now!
MEF’s 11th Annual Trust Study
The digital world is constantly evolving, and with it, the dynamics of trust. The MEF 11th Annual Trust Study 2025 offers a deep dive into how user perceptions are changing and what this means for the future of mobile interactions. Based on a survey of over 11,000 smartphone users across 17 markets, this report reveals a fundamental reshaping of trust.
Download Now >
Available on demand – MEF CONNECTS Business Messaging
MEF CONNECTS Business Messaging is where industry leaders, businesses and technology providers explore the latest advancements in business messaging . This year’s event focuses on tech innovation and market needs for brands and consumers in 2025 and beyond – plus features an exclusive ‘Audience with the UK Home Office’
Watch Now >
MEF’s Basic RCS Positioning Paper
This essential guide delves into the evolution of SMS, introducing Basic RCS as a powerful tool for brands seeking verified, secure, and engaging communication. Explore the key benefits, including brand recognition, enhanced customer insights, and reduced fraud, all while maintaining cost efficiency with SMS-equivalent pricing.
Download now
Available on demand – MEF CONNECTS Identity & Wallets
MEF Connects: ID & Wallets is designed to navigate the rapidly evolving landscape of digital identity and mobile wallets, a focused, interactive forum where industry leaders, innovators, and visionaries converge to dissect the critical challenges and groundbreaking opportunities shaping our digital future.
Watch Now >
The IoT wholesale market is facing a unique challenge around the lack of standardization in Call Detail Record formats; without uniform APIs and CDR formats, the industry relies on complex, custom solutions that limit scalability and interoperability.
Produced by MEF’s Connectivity & Wholesale Best Practice Working Group, this guideline aims to tackle that by promoting best practices for standardization.
Download now >
Membership
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
Join MEF
CMO embracing GenAI Marketing – a boost to A2P?
A new study shows CMOs are planning $10M+ in annual GenAI investments with WhatsApp and RCS at the cntre of strategies, leaving SMS facing pressure to evolve. With rich, personalized experiences becoming standard, CPaaS providers must adapt quickly, focusing on ROI, trust, and innovation. Dario Betti explores how MEF Members…
Apple Opens App Store to Competitors in EU Amid Regulatory Pressure
Apple is opening its App Store to competitors in the EU, allowing third-party app stores and alternative payment systems. Announced on June 26 2025, the move is driven by the EU’s Digital Markets Act, aims to avoid escalating fines and foster competition. It offers developers more freedom and potentially lower…
Monetisation Strategies: X and Telegram in the Era of AI Messaging
AI is transforming messaging—and the $300 million xAI–Telegram deal is the clearest sign yet. As platforms like Telegram and X pivot to AI-driven monetisation, the lines between chat, commerce, and content are blurring fast. MEF CEO Dario Betti explores how this landmark partnership could reshape the mobile ecosystem, and why…
UAE Central Bank Stops SMS OTP – Next Steps for the Industry
Last month the UAE Central Bank has mandated the end of SMS and email OTPs for financial services by March 2026 – joining a global regulatory shift toward phishing-resistant authentication. Director of Programmes Nick Rossman explores how the move reshapes digital identity strategy across banking, telecom, and CPaaS sectors, pushing…
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”
Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”
Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”
Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”
Cyrille Thivat, TelecomingCEO
MEF Global Headquarters
Office 136
Spaces
17 City North Place
London
N4 3FU
